News; Ugg boots' popularity baffles fashion experts

As it was the gift-giving season, and Uggs were at their prime in American fashion, it was nearly impossible for my parents to find a pair, let alone in my size and the specific style and color I had been dreaming about for months.

All I wanted for Christmas was a pair of chestnut-colored when I was a freshman in high school.Ugg Classic Cardy. A week before Christmas last year, my dad found himself in the parking lot of the Oak Park Mall overpaying someone he had found on line for my dream boots.

When the US corporation Deckers Outdoor bought Ugg Australia in 1995, it probably thought it had made a sensible addition to its portfolio of footwear brands. Ugg was positioned as high-end luxury footwear, best known for its sheepskin boots, favoured by Californian surfers.



White Women's Classic Cardy of Ugg Australia

This winter, I'm investing in a pair of UGG Knightsbridge as a fashion forward, alternative to Uggs. They're a classic staple piece, and because I know they'll never go out of style, I'm willing to pay more for a durable pair that will get me through many winters.